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Sony set for Blu-ray Profile 2.0 push

Published by Admin on 25.3.08 at 3/25/2008 04:59:00 PM.

In an effort to establish Blu-ray as a viable platform now that the main competition, HD DVD, has been axed, Sony is readying enhancements for users of its high capacity, high definition optical disc format.

The company is set to announce on 8 April the first batch of Blu-ray consumer titles that can be connected to the internet to provide access to additional material and features.

The movies "Walk Hard: The Dewey Cox Story" and "The 6th Day" will be the studio's first two BD-Live titles. Their release coincides with the launch of a new software update for Sony's PlayStation 3, turning it into the first Blu-ray player with internet connectivity, an ability known as "Profile 2.0."

Ultimately, all Blu-ray players will be Profile 2.0. When the format launched in June 2006, Blu-ray players were of the basic Profile 1.0 kind, meaning they could offer neither picture-in-picture nor internet connectivity, something the doomed HD DVD rival format offered from the start.

Now, the big push is for Profile 2.0 players, which are expected to hit the market in the next few months. Accordingly, studios are scrambling to produce final spec BD-Live software as well. Link

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