Consumers Prefer HD DVD Over Blu-Ray
Published by Admin on 7.12.06 at 12/07/2006 12:29:00 PM.
An analysis of online discussions on next generation DVD formats HD DVD and Blu-Ray gives the early edge to HD DVD. Cited as reasons are the lack of consumer trust in Sony, as well as gamer displeasure with selling Blu-ray in association with PlayStation 3.
Cymfony, a market influence analytics company, issued a Consumer Opinion and Trends report, "A Blue Christmas for Blu-ray," examining consumer market perception of next-generation high-definition video platforms HD DVD and Blu-ray Disc.
According to the study, positive discussions about HD DVD are 46% higher than Blu-ray, with over twice as many post authors stating being "impressed with HD DVD" versus "impressed with Blu-ray". Negative Blu-ray conversation indicates lack of consumer trust in Sony, as well as gamer displeasure with selling Blu-ray in association with PlayStation 3, according to the research.
The study researched 17,664 posts from blogs, discussion boards and other social media sites, from October 1 to November 23, 2006. According to the results, the discussion was evenly divided between HD DVD and Blu-ray, while the individual products using these platforms were rarely discussed. Early adopter sources drove the majority of conversation.
Cymfony's research found that consumers debate formats, not specific models. Overall discussion was balanced between HD DVD and Blu-ray during this period, though HD DVD conversation narrowly edged out Blu-ray.
Consumers discussed specific models far less, with only 1,200 posts referencing one of the 3 Blu-ray players or 9 HD DVD players currently on the market.
In addition, the study claims that early adopters drive current discussion. Posts about these video formats were found on 323 discussion boards, blogs, consumer review, and other social media sites. Almost 60% of the conversation occurred on only 44 sites. These sites had a clear focus videophiles and gamers. The first were those focused on creating total video experiences in their homes through the use of home theater systems, high definition, e.t.c., while gamers were identified as those focused on discussion of the benefits/disadvantages of the various gaming consoles and their respective games, as well as the associated equipment needed to fully enjoy the experience (such as HDTVs). Link
Cymfony, a market influence analytics company, issued a Consumer Opinion and Trends report, "A Blue Christmas for Blu-ray," examining consumer market perception of next-generation high-definition video platforms HD DVD and Blu-ray Disc.
According to the study, positive discussions about HD DVD are 46% higher than Blu-ray, with over twice as many post authors stating being "impressed with HD DVD" versus "impressed with Blu-ray". Negative Blu-ray conversation indicates lack of consumer trust in Sony, as well as gamer displeasure with selling Blu-ray in association with PlayStation 3, according to the research.
The study researched 17,664 posts from blogs, discussion boards and other social media sites, from October 1 to November 23, 2006. According to the results, the discussion was evenly divided between HD DVD and Blu-ray, while the individual products using these platforms were rarely discussed. Early adopter sources drove the majority of conversation.
Cymfony's research found that consumers debate formats, not specific models. Overall discussion was balanced between HD DVD and Blu-ray during this period, though HD DVD conversation narrowly edged out Blu-ray.
Consumers discussed specific models far less, with only 1,200 posts referencing one of the 3 Blu-ray players or 9 HD DVD players currently on the market.
In addition, the study claims that early adopters drive current discussion. Posts about these video formats were found on 323 discussion boards, blogs, consumer review, and other social media sites. Almost 60% of the conversation occurred on only 44 sites. These sites had a clear focus videophiles and gamers. The first were those focused on creating total video experiences in their homes through the use of home theater systems, high definition, e.t.c., while gamers were identified as those focused on discussion of the benefits/disadvantages of the various gaming consoles and their respective games, as well as the associated equipment needed to fully enjoy the experience (such as HDTVs). Link